About Hero

Gift to

everywhere

Verseday is a media-art label turning stories into art that lives in everyday life. Our name—“verse” meets “birthday”—speaks to sharing story-driven art like a gift. We collaborate with creators across art, design, music, performance, the humanities, and science to create multisensory projects for diverse venues including galleries, museums, cinemas, hospitals, media facades, and digital signage. We run an in-house pipeline covering concept, production, and operations. Using digital displays, projection mapping, AR/VR, and installations, we weave visuals, sound, and space into immersive narratives. Our goal is to make art an everyday encounter and to build a sustainable lifecycle for it, developing media art IP that supports creators’ experimentation, deepens public engagement, and delivers greater value to society.

Establishment of the Media-art Division at WYSIWYG STUDIOS, 2018

Launch of VERSEDAY, the Media-art Lab of WYSIWYG STUDIOS, 2022

Spin off of VERSEDAY as an independent company, 2023

Arts Korea Lab residency, 2025-

IP-driven model

IP Model Collage

VERSEDAY’s IP-driven model comprises a production pipeline and an operating model. Every creative process begins with a deep exploration of the creator and their IP, translating the story into experiential media art IP designed for longevity through re-exhibitions, extensions, and derivative works.

The same IP-first mindset guides our operations as we discover creators and IP across disciplines, co-develop new IP through collaboration, and build a shared-value model that grows diversified revenue across exhibitions, licensing, and distribution.

IP-Driven Production Pipeline

Through wide-ranging collaborations across painting, sculpture, design, music, performance, science, and the humanities, VERSEDAY reframes stories from fresh perspectives. We pair deep research with distinctive conceptual planning to transform artists’ messages into immersive, multisensory media art and durable IP.

IP-Driven Operating Model

VERSEDAY’s in-house production team—anchored by top-tier CG expertise—creates tech-integrated content that merges VR, AR, and AI with LED walls, projection mapping, and interactive installations. This end-to-end capability enables reliable execution across venues and formats while preserving the integrity of the IP.

Partners

CGV, Coex, Com2uS, DDP, Gwacheon National Science Museum, Kia, KOCCA, LG Electronics, LG OLED, MMCA Cheongju, Netflix, Paralympic Games, Philips, Seoul Business Agency, Seoul Design Foundation, Seoul Metropolitan Government, Seoul National University Hospital, Ulsan Art Museum, Whanki Museum, World Aquatics, WYSIWYG STUDIOS

Exhibitions

  • Kidult Protection Area: ISAAC, DDP, Korea, 2025
  • Art Prints and Digital Collections of the Whanki Museum, Whanki Museum, Korea, 2024
  • Seoul Media Art Festival, Korea, 2024
  • The Ethereal World, Nevermind Artlounge, Korea, 2024
  • Colored by Light, Gallery X2, Korea, 2024
  • Seoul Light DDP, DDP, Korea, 2024
  • DEEP DIVE SPACE: ALBERT, CGV Yongsan IParkMall, Korea, 2024
  • Gift to Seoul National University Hospital, Seoul National University Hospital, Korea, 2024
  • Whanki in New York, Korean Cultural Center NY, USA, 2024
  • Frieze New York, The Shed, USA, 2024
  • Gift to Coex, Coex, Korea, 2024
  • Gift to Artscape, Artscape, Korea, 2024
  • Technology, Seen Anew, Noudit Ikseon, Korea, 2023
  • The Oulim in Tokyo, Akiba Square, Japan, 2023
  • THE ORIGIN: STEPHEN, Sfactory, Korea, 2023
  • The Oulim in London, Outernet London & Saatchi Gallery, UK, 2023
  • Digital Art Fair, K11 Musea, Hong Kong, 2023
  • LG OLED Lounge in Cheongdam, Artist Company, Korea, 2023
  • Frieze Seoul, Coex, Korea, 2023
  • THE ORIGIN: ALBERT, Gwacheon National Science Museum, Korea, 2023
  • THE ORIGIN: ISAAC, Power Plant, Korea, 2023
  • Gift to Coex, Coex, Korea, 2023
  • Gift to Seoul National University Hospital, Seoul National University Hospital, Korea, 2023
  • Millan Design Week, Superstudio Più, Italy, 2023
  • Media Canvas, MMCA Cheongju, Korea, 2023
  • The Gate Immersive Theater, True Digital Park, Bangkok, 2022
  • Gift to Coex, Coex, Korea, 2022
  • Gift to Seoul National University Hospital, Seoul National University Hospital, Korea, 2022
  • UCLG, Daejeon Convention Center, Korea, 2022
  • IFA, Messe Berlin, Germany, 2022
  • Gift to Smart Shelter, Smart Shelter, Korea, 2022
  • Black and Light: Aldo Tambellini, Ulsan Art Museum, Korea, 2022
  • Seoul Light DDP, DDP, Korea, 2021
  • Age of Light, Seoul Madang, Korea, 2021
  • Life’s Good, Time Square, USA, 2021
  • KIA 360, KIA 360, Korea, 2021
  • Jinju Pterosaur Tracks Museum, Jinju Pterosaur Tracks Museum, Korea, 2020
  • Holland Flower Park, Holland Flower Park, China, 2020
  • FINA World Championships Gwangju, Kwangju Women’s University Universiade Gymnasium, Korea, 2019
  • PyeongChang Paralympic Games, PyeongChang Olympic Stadium, Korea, 2018

Awards

  • Red Dot Design Award Winner, Germany, 2025
  • iF Design Award Winner, Germany, 2025
  • Global Design iT Award Gold Prize, Korea, 2024
  • Korea Design Award Finalist, Korea, 2024
  • Art Management Conference MCST Minister’s Commendation, Korea, 2024
  • IDEA Featured Finalist, USA, 2024